BRISBANE, 29th November 2018 – Beach House Pictures co-founder and managing director Jocelyn Little quoted in Television Business Intentional following her remarks at the World Congress of Science and Factual Producers.
Below is an excerpt from the piece about new distribution and advertising models in factual co-pros, which you can read in full here: https://tbivision.com/2018/11/27/congress-18-hands-on-distributors-ad-partnerships-boost-factual-co-pros/
Excerpt:
Speaking at a World Congress of Science and Factual Producers panel “Hands Across The World: How To Get The Most Out Of Co-Production” in Brisbane, Australia, on Tuesday (November 27), managing director Jocelyn Little said the business, which was acquired by Canada’s Blue Ant Media last year, is increasingly looking to partner with ad agencies.
“When we set up the business, we tried to focus on co-productions because Asian budgets tend to be lower. We have been starting to work with ad agencies and co-produce with them to fund content. We’re also working directly with brands, and want to be open to different styles of partnership.”
Little, whose credits include the David Attenborough-narrated Wild City, said the primary criteria is to “start from a broadcast perspective”.
“If you can get the broadcaster and brand partner aligned, then [the producer] can come in, but you need to discuss up front what the broadcaster wants. Some brands are now open to being associated with content, and don’t need to be directly in the content, so that opens doors.”
Thanks to Manori Ravindran at https://tbivision.com for the coverage.