Freedom Riders Asia scores at the Festival of Branded Content & Entertainment

Singapore, 3 October 2013 – BHP production Freedom Riders Asia for Star Sports and in partnership with agency Mediacom won a bronze award for Best Brand-Commissioned Project at the renowned Festival of Branded Content & Entertainment.

Held in Sydney, Australia, the competition saw Freedom Riders Asia overcome strong competition from across Australia, New Zealand and Asia to edge in front.

The Festival of Branded Content celebrates branded entertainment and brand funded content in all its creative breadth and ingenuity. It was the first to recognise the importance of branded entertainment as a key business trend in the APAC region, with 2012’s Branded Entertainment Festival taking a bold step to recognise it as a standalone industry.

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