Singapore, 29 July 2009 – AETN All Asia Networks (AAA Networks), Media Development Authority of Singapore (MDA) and Beach House Pictures today launched an open call throughout Asia to search for an Asian host for a 4 x 1 hour programme, to be aired on HISTORY™. The host of the series will uncover some of the lesser-known parts of Asia to unravel the secrets and fascinating stories from this part of the world. Applicants should apply via www.historyasia.com, before September 15.
This and another original series by a separate Singaporean company will kick off a two-year Co-investment partnership between AAA Networks and MDA to support Singapore-based media companies in the production of series or one-off specials, complete with digital media components to offer a 360° viewing experience, for HISTORY™, The Biography Channel™ and Crime & Investigation Network™ – branded channels distributed by AAA Networks.
Said Louis Boswell, General Manager, AAA Networks: “We are extremely pleased to announce this partnership with the MDA for co-investment in original programme productions. We have high hopes for the two series which are already commissioned and particularly look forward to seeing the first Asian host on one of our productions.”
Added Dr Christopher Chia, Chief Executive Officer, MDA: “This partnership with AAA Networks will help Singapore companies to leverage digital media and adopt a 360° approach to exploit original intellectual properties across multiple platforms and formats. In doing so, we also showcase the skills and capabilities of Singapore media talents in creating compelling content and stories of varied genres for today’s international audience.”